7. SEO for Small Businesses: How to Compete with Big Brands Online

Hey everyone, welcome back to this week’s blog! How is everyone? Is anyone excited for Christmas? I am counting down the hours🎅. This week’s topics is very interesting if I do say so myself. This week we are going to talk about search engine optimisation for small businesses and how this can be used to compete with big brands online. We spoke about it in a recent lecture and I found it fascinating!

 

Search Engine Optimisation (SEO)... what is it? It is the process of improving your website to increase visitors from Google, Microsoft Bing and other search engines, whenever people search for:

·      Products you sell

·      Services you provide

·      Information of topics in which you have expertise or experience

 

A small business needs to utilise this as much as they can to be able to compete with big brands online. There are a number of ways small businesses can compete with bigger rivals;

-       Focus on local – targeting a local market can help out with the way your business is portrayed in search results. 

-       Develop a niche and focus on it – you can’t compete with all business areas of big companies so focus on a small area that you do well, and your bigger competitors don’t do quite so well. Then, work really hard on becoming the key player in that area.

-       Long tail keyword strategy – Focus on the less common keywords that have high volumes of searches and are difficult to rank for. Example of this would be rather that “coat” you could label it “winter waterproof coat guide” as a keyword to be found for.

-       Get involved locally – use it as part of content marketing showing that you are involved with the local community.

Thank you for tuning in this week! Check out this video if you would like to see the ultimate checklist for success when it comes to SEO watch here! Chat to you all next week😊.